Monday, August 20, 2007

Trash the Dress "It’s about creation, not destruction"

Its all the rage and is being featured all over the internet (TTD), by national newspapers (NY Times) and even national TV (YouTube GMA). So, what is Trash the Dress all about? Well, the name conjures up visions of mud and dirt. In all actuality, most of the dresses come back from the dry cleaner (albeit with weird looks) complete clean. Trash the Dress' new motto is "It’s about creation, not destruction". Here is a bride's comments on her recent session with an amazing photographer Charlotte Geary.

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Why? That's your first question, isn't it?

Weddings are emotional. A wedding gown is one of the most emotionally charged pieces of clothing a woman can own. This creates a need to keep it, to packrat it away for years and years. I love my gown. I love the way it hangs on my frame and I love the way my husband looked at me in it on our wedding day. But I also had little idea what to do with the gown after the wedding. My mother cleaned and stored hers. A friend sold hers; another friend donated hers to Brides Against Breast Cancer; yet another friend saved hers for her daughter to wear or perhaps her christening gown. So many options, but none held my interest. With a need to find a unique way of remembering my dress, I came across the idea of "trashing" it.

For months I wrestled with what "trashing" meant. Did it mean fire and scissors? Did it mean mud and water? Was it simply brides photographed in unique places? In short, it is all of these things. Like a wedding and its associated gown, trashing is unique unto the bride. As I broached the subject with my husband, my parents, and my friends, the reactions were violently different from person to person. I was definitely surprised and a little taken aback at the level of emotional investment other people had in MY gown. But I'm stubborn and I emailed Charlotte to see if she'd be willing to assist me. I was nervous asking because this shoot would require a very open mind and to my delight, Charlotte agreed with enthusiasm. Despite having asked for help trashing my dress, the "traditional monster" preyed on my mind a bit. What if the dress didn't come clean?

As you can see, we shot in a church, in the woods, at a bar, in a cornfield, on a tractor, in a barn, and at the beach. I was anxious, but with each site I let go of something else I'd been holding too tight: what people would think. Instead, I felt sexy and invincible. I didn't care that people were videotaping the insane bride in the cornfield. I didn't care that people were driving by either staring or honking. I didn't care that my toes were muddy and my neck was streaked with sweat. This photo shoot had morphed from a creative idea to NEEDED. Treating the strongest wedding symbol with such disregard was liberating and therapeutic. All of the things that didn't go exactly as we had planned, I didn't care anymore. The weather, the flowers, the guest list, the limo...don't care. This shoot allowed me to move past the wedding and fully into my marriage. As I shoved the most expensive and symbolic item of my wardrobe into a giant green trashbag to haul home, I couldn't wipe the grin off my face. As I listened to the water swish inside the bag, I thought, "Every bride needs to do this." Now that it's done, it's time to find the best dry cleaner I can...preferably one with an open mind.

Would I do it again? In a heartbeat.


-- Jessica

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BTW, once you are done with the session, get it cleaned and contact "Brides Against Breast Cancer" and donate your gown to an amazing charity.

Would you like to do a "Trash the Dress" session? Doesnt matter when your wedding was (although, I suggest that it not be in the future... that it has all ready occured!!), then I would love to help. I will offer the session FREE of charge and give you a low resolution CD of all the proofs (you foot the Dry Cleaner bill).

Chris