For those of you who do not know who Seth Godin is you should really check out his blog. The man is a marketing and thought provoking genius. Even if you do not need marketing help or run your own business you should read what he has to say. The posts are short and to the point and contain ideas that are just, well, not so much brand new thoughts as they are reminders of the basic nature of mankind. The ideas can be applied to everyday life as much as they can business.
Today's post is about the cost of here and now. Staying on the bleeding age of anything (stocks, email, technology, etc) has a cost that is just about always more expensive than waiting a bit. He doesnt tell you not to invest in the "right now" but asks that you audit yourself if you do. To make sure you really leverage that cost to your advantage. Its just a couple of paragraphs... check out and stay awhile.
http://sethgodin.typepad.com/seths_blog/2008/12/the-high-cost-o.html
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